Individual Personality Factors as Drivers for Electronic and Mobile-Shopping Acceptance in United Arab Emirates release_xx65jluywzht3mbnmajnzmpbey

by Mohammed A. Otaq, Hassan S. Al-Dhaafri

Published in Asian Social Science by Canadian Center of Science and Education.

2016   Volume 12, Issue 12

Abstract

Purpose: The purpose of this paper is to examine how individual personality factors including functionality factors interactivity, psychological factors, usability and technology factors, and product/service characteristics can influence Dubai Emiratis to adopt and use online shopping. Methodology: Thirty six questionnaire items were administered to 180 adult Emiratis living in Dubai to examine the influence of personality factors on online shopping acceptance. The sample of 180 Emiratis was chosen through random sampling technique.Results: The findings significantly improved the understanding of users in Dubai in terms of their E&M-Shopping acceptance. The factors could assist in achieving successful E&M-Shopping acceptance. Along a similar line of importance, the findings highlighted the low awareness of users concerning government regulations and product return policy.Practical implications: The result of this study showed that usability and technology factors affected the consumers' acceptance of Electronic and Mobile shopping. Therefore, future technology in E&M-Shopping should be enhanced through government initiatives and such enhancements will be evidenced in the country's -GDP. This is also expected to achieve the target of the UAE vision 2021 to be among the top 20 countries that are in readiness to capture opportunities provided by information and communication technology to increase competitiveness. Originality or Value: The findings of this study are expected to add knowledge to the behaviour of Dubai Emirati consumers with regard to electronic commerce. Emirati consumers who dwell in Dubai have been compared to international consumers.
In application/xml+jats format

Archived Files and Locations

application/pdf  1.6 MB
file_sdfv3vpw5vemtli22zddaushqe
web.archive.org (webarchive)
www.ccsenet.org (web)
Read Archived PDF
Preserved and Accessible
Type  article-journal
Stage   published
Date   2016-10-28
Container Metadata
Open Access Publication
Not in DOAJ
In Keepers Registry
ISSN-L:  1911-2017
Work Entity
access all versions, variants, and formats of this works (eg, pre-prints)
Catalog Record
Revision: b4f9d680-0d46-4a39-ac76-3aee3c2332a2
API URL: JSON