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Information antecedents of personalisation and customisation in business-to-business service markets
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by
Debra Zahay, Abbie Griffin
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in Journal of Database Marketing & Customer Strategy Management by Springer Nature.
2003 Volume 10, p255-271
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Crossref Metadata (via API)
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SHERPA/RoMEO (journal policies)
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CORE.ac.uk
Semantic Scholar
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