The influence of wine attributes on region of origin equity: An analysis of the moderating effect of consumer's perceived expertise

by Jean Philippe Perrouty, François d'Hauteville, Larry Lockshin

Published in Agribusiness by Wiley.

2006 Volume 22, p323-341

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Year 2006
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DOI 10.1002/agr.20089

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The influence of wine attributes on region of origin equity: An analysis of the moderating effect of consumer's perceived expertise release_ulvjxebkenetvm6fpv7xdmtf64