Concept of Behavioral-Targeted Recommendation System for Location-Based Services release_t22efcdecfcitg7mqmycc6oo5u

by Alexey Koren, Ina Sipunova

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Abstract

Location-based services are one of the hottest topics from commercial point of view amongst mobile services. It is clear that using information about user's location it is possible to provide him with much more relevant information. But as soon as systems providing context-aware information on demand using geographical position are widely spread, there are practically no attempts to use geographical information to analyze and predict user's needs. In this paper we describe concept-level model of behavioral-targeted recommendation system for tourist-oriented location-based services basing on matching routes with thematically tagged areas. INDEX TERMS: BEHAVIORAL TARGETING, LBS, RECOMMENDATION SYSTEM.
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