HOW TO DETERMINE THE DEMAND OF AESTHETIC SERVICE: IDENTIFYING CLIENT'S PREFERENCES BY USING CONJOINT ANALYSIS release_rhegl4ixfzfsvguuvhcimwqhja

by Jodi Visnu, Nurwestu Rusetiyanti, Susilowati Tana

Published in Journal Economics and Business Atmajaya Indonesia by Atma Jaya Catholic University of Indonesia.

2018   p108-116

Abstract

This is observational-analysis study with quantitative measurement and cross-sectional method. The following attributes were chosen by a preselection of 26 randomly selected patients: cost of the products, travel time, experience of the aesthetic physician, method of referral, and easy to communicate / to consult. The study shows that the two most important attributes are easy to communicate / to consult and experience of the aesthetic physician. Another attributes are travel time, method of referral, and cost of the products. Conjoint analysis may help to determine client�s preferences. It also shows which levels positively or negatively contribute in every attribute.
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Type  article-journal
Stage   published
Date   2018-10-04
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ISSN-L:  2549-5860
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