EL BOCA-OÍDO ONLINE COMO HERRAMIENTA PARA LA GESTIÓN HOTELERA El estado de la cuestión release_raypdazwqvbvrouy4syhlguesa

by Carmen Manero, Marta Pedraja Iglesias, Andrea Ciobanu


This release citing other releases
  1. The effect of Word of Mouth on sales: Online Book Reviews 2006
  2. Satisfaction on behavioral intentions in the motel industry: an empirical synthesizing the effects of service quality, value, and customer analysis 2011
  3. The impact of technology amenities on hotel guest overall satisfaction 2011
  4. The digitization of word-of-mouth: promise and challenges of online feedback mechanisms 2003
  5. Strategic manipulation of Internet opinion forums: implications for consumers and firms 2006
  6. Creating visible customer value 2000
  7. El comercio electrónico en Internet 1997
  8. El turismo residencial y las políticas públicas europeas. Estudios de progreso 2008
  9. Using online conversations to study word-of-mouth communication 2004
  10. Marketing Science
  11. Firm-created word-of-mouth communication: evidence from a field test 2009
  12. Redes sociales. Una nueva interconexión entre marcas y personas 2008
  13. Online travel review study: role and impact of online travel reviews 2007
  14. Use and impact of online travel reviews 2008
  15. Information and Communication Technologies in Tourism
  16. Snowball sampling: theoretical and practical considerations 1992
  17. Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? 2004
  18. Barriers to implementing E-commerce in the travel industry: a practical perspective 2003
  19. The web gives the hotel guests the last word 2007
  20. Examining the structural relationships of electronic word of mouth, destination image, tourist attitude toward destination and travel intention: An integrated approach 2012
  21. Financial portfolio approach to optimal tourist market mixes 2008
  22. A study of hotel information technology applications 2005
  23. An Analysis of One-Star Online Reviews and Responses in the 2013
  24. Electronic Word of Mouth in hospitality and tourism management 2008
  25. Boca a boca tradicional versus electrónico: la participación como factor explicativo de la influencia del boca a boca electrónico 2013
  26. El uso de las tecnologías de la información en el sector hotelero 2006
  27. Building customer value in the hospitality industry: Towards the definition of a customer-centric information system 2003
  28. Electronic word of mouth 1996
  29. Diagnóstico tecnológico del sector hotelero 2007
  30. Perfil sociodemográfico de los internautas 2013
  31. Experience-based travel: How technology will change the hospitality industry 2000
  32. Travel blogs and the implications for destination marketing 2007
  33. Intentions to use social media in organizing and taking vacation trips 2011
  34. Blogs corporativos: una opción, no una obligación 2007
  35. Cuadernos del e-Business Center PriceWaterCooper and IESE Business School
  36. Role of social media in online travel information search 2010
  37. Consumers' responses to ambivalent online hotel reviews: the role of perceived source credibility and pre-decisional disposition 2011
  38. Impact of online consumer reviews on sales: the moderating role of product and consumer characteristics 2010