Time Interval-enhanced Graph Neural Network for Shared-account Cross-domain Sequential Recommendation
release_qxxurwlepjb2pm3fxgqmz6pbma
by
Lei Guo, Jinyu Zhang, Li Tang, Tong Chen, Lei Zhu, Hongzhi Yin
2022
Abstract
Shared-account Cross-domain Sequential Recommendation (SCSR) task aims to
recommend the next item via leveraging the mixed user behaviors in multiple
domains. It is gaining immense research attention as more and more users tend
to sign up on different platforms and share accounts with others to access
domain-specific services. Existing works on SCSR mainly rely on mining
sequential patterns via Recurrent Neural Network (RNN)-based models, which
suffer from the following limitations: 1) RNN-based methods overwhelmingly
target discovering sequential dependencies in single-user behaviors. They are
not expressive enough to capture the relationships among multiple entities in
SCSR. 2) All existing methods bridge two domains via knowledge transfer in the
latent space, and ignore the explicit cross-domain graph structure. 3) None
existing studies consider the time interval information among items, which is
essential in the sequential recommendation for characterizing different items
and learning discriminative representations for them. In this work, we propose
a new graph-based solution, namely TiDA-GCN, to address the above challenges.
Specifically, we first link users and items in each domain as a graph. Then, we
devise a domain-aware graph convolution network to learn userspecific node
representations. To fully account for users' domainspecific preferences on
items, two effective attention mechanisms are further developed to selectively
guide the message passing process. Moreover, to further enhance item- and
account-level representation learning, we incorporate the time interval into
the message passing, and design an account-aware self-attention module for
learning items' interactive characteristics. Experiments demonstrate the
superiority of our proposed method from various aspects.
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