Strategy of adventure sports development in Sanandaj city by SWOT analysis release_qlzefekp6ra6vikrlqjs6sd7xm

by Chalak Majidi, Mehrdad Moharramzadeh

Published by Zenodo.

2017  

Abstract

In recent years by technology development and changes in lifestyles of communities, adventure sports as a new field of sport is growing at a rapid rate and attracted fans in different communities. Importance of leisure time and sports tourism makes this issue an important area for scientific research. Thus, the purpose of this study is to investigate the barriers and solutions for adventure sports development in Sanandaj city. The descriptive survey methodology would be applied based on the case study. Statistical sample due to the volume of the population was equal to the target population (n=N=39). SWOT analysis to investigating the internal (strength & Weakness) and external (opportunity & threats) factors used to analyze the strategic position. To collect the data, library resources, literature and background review, interviews and questionnaires were used. The Final score of evaluating internal factors (2.698) and external factors (2.554) matrices locate Sanandaj city in SO strategies. Thus, it is recommended to focus on aggressive development strategy.
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Date   2017-05-14
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