«Attractive» Adverbials as an Expressive Syntax Method in Copyright
«ПРИТЯГАТЕЛЬНЫЕ» ОБСТОЯТЕЛЬСТВА КАК СРЕДСТВО ЭКСПРЕССИВНОГО СИНТАКСИСА В КОПИРАЙТИНГЕ release_n6bvroxd5jb5xffxwto4ljxzau

by Irina A. Zubkova

Published in Izvestiâ Ûžnogo Federalʹnogo Universiteta: Filologičeskie Nauki by Southern Federal University.

2020   Volume 2020, p103-110

Abstract

In the framework of modern linguistics, the problem of identifying the stylistic, structural-semantic and communicative-pragmatic aspects of the study of the linguistic components of copywriting is discussed. The subject of the study is the «attractive» for the target audience adverbial modifier of manner, a distinctive feature of which is the mechanism of advertising influence on the recipient and the expression of creative strategies of a professional copywriter.
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