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«Attractive» Adverbials as an Expressive Syntax Method in Copyright
«ПРИТЯГАТЕЛЬНЫЕ» ОБСТОЯТЕЛЬСТВА КАК СРЕДСТВО ЭКСПРЕССИВНОГО СИНТАКСИСА В КОПИРАЙТИНГЕ
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by
Irina A. Zubkova
Published
in Izvestiâ Ûžnogo Federalʹnogo Universiteta: Filologičeskie Nauki by Southern Federal University.
2020 Volume 2020, p103-110
Abstract
In the framework of modern linguistics, the problem of identifying the stylistic, structural-semantic and communicative-pragmatic aspects of the study of the linguistic components of copywriting is discussed. The subject of the study is the «attractive» for the target audience adverbial modifier of manner, a distinctive feature of which is the mechanism of advertising influence on the recipient and the expression of creative strategies of a professional copywriter.
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Date 2020-03-15
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1995-0640
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