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Effects of Perceived Risk, Message Types, and Reading Motives on the Acceptance and Transmission of Electronic Word-of-Mouth Communication
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by
Li-Shia Huang, Yu-Jen Chou, I-Ting Lan
Published
in Contemporary Management Research by Academy of Taiwan Information Systems Research.
2007
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Date 2007-12-18
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Date 2007-12-18
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10.7903/cmr.93
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SHERPA/RoMEO (journal policies)
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CORE.ac.uk
Semantic Scholar
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