Comparative Price Advertising: An Integrative Review release_lnbxrdx2obefrhggsh6xsb2w7y

by Larry D. Compeau, Dhruv Grewal

Published in Journal of Marketing & Public Policy by SAGE Publications
ISSN-L 0748-6766
Volume 17
Page(s) 257-273
Release Year 1998
Container Type journal
Publisher SAGE Publications
Primary Language en (lookup)

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Type  article-journal
Stage   published
Year   1998
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ISSN-L:  0748-6766
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