The impact of vehicle silhouettes on perceptions of car environmental friendliness and safety in 2009 and 2016: a comparative study release_iqtmdd7pcfbozdybiufp7osgp4

by Youyi Bi, Sixuan Li, David Wagner, Tahira Reid

Published in Design Science by Cambridge University Press (CUP).



Automakers are interested in creating optimal car shapes that can visually convey environmental friendliness and safety to customers. This research examined the influence of vehicle form on perceptions based on two subjective inference measures: safety and perceived environmental friendliness (PEF). A within-subjects study was conducted in 2009 (Study 1) to study how people would evaluate 20 different vehicle silhouettes created by designers in industry. Participants were asked to evaluate forms on several scales, including PEF, safety, inspired by nature, familiarity, and overall preference. The same study was repeated in 2016 (Study 2). The results from the first study showed an inverse relationship between PEF and perceptions of safety. That is, vehicles that appeared to be safe were perceived to be less environmentally friendly, and vice versa. Participants in the second study showed a similar trend, but not as strongly as the 2009 participants. Several shape variables were identified to be correlated with participants' PEF and safety ratings. The changes in the trend of participants' evaluations over seven years were also discussed. These results can provide designers with insights into how to create car shapes with balanced PEF and safety in the early design stage.
In application/xml+jats format

Archived Files and Locations

application/pdf  1.6 MB
file_kcwazjj7qjfevpykaoxyhn5lsy (webarchive) (web)
Read Archived PDF
Type  article-journal
Stage   published
Year   2017
Language   en ?
Container Metadata
Open Access Publication
In Keepers Registery
ISSN-L:  2053-4701
Work Entity
access all versions, variants, and formats of this works (eg, pre-prints)
Catalog Record
Revision: 67635914-3e0b-4127-bdc9-e532fc24e8af