On the differential benchmarking of promotional efficiency with machine learning modelling (II): Practical applications release_ftjkoomlvrehldngqsh555ju5u

by Cristina Soguero-Ruiz, Francisco-Javier Gimeno-Blanes, Inmaculada Mora-Jiménez, María Pilar Martínez-Ruiz, José-Luis Rojo-Álvarez

Published in Expert systems with applications by Elsevier BV.

2012   Volume 39, Issue 17, p12784-12798

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