The aim of this paper is to analyze the operational performance of the 5 dominant companies on the non-life insurance market in Republic of North Macedonia. As input in the analysis, the quarterly data for the 2009-2019 period is included for the key indicators such as the gross written premium (GWP), the gross liquidated damages, the number of insurance contracts and settled claims as well as the operating costs of the companies. These variables are observed through OLS (Ordinary Least Squares) regression analysis and VAR (Vector Autoregressive) model which demonstrates the dependence of the GWP to the rest of the indicators and their responsiveness to shocks. The findings of the study offers valuable insight and opportunities for short term recommendations and further exploration. The companies are missing the sustainability and viability of their management models and define the "shortcism" as more important for the market and operational performance. In these regard, the business models must introduce contemporary and comprehensive tools and techniques, dominantly based on IT solutions and adequate HCM changes, for risk identification and actions for lowering the claims ratio and their volume. Moreover, all the companies should evaluate the elements of the operating costs, both for sales as well as of the administrative ones, as critical components for the companies' profitability. Very importantly, significant changes at the ALM models and higher rate of returns should inevitably create additional advantage for dynamic and sustainable models for consumer acquisition and new products and services development.
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