Bundling with Customer Self-Selection: A Simple Approach to Bundling Low-Marginal-Cost Goods release_d3jbhyccprfs7jtdjjkvrfbhyu

by Lorin M. Hitt, Pei-yu Chen

Published in Management science by Institute for Operations Research and the Management Sciences (INFORMS).

2005   Volume 51, Issue 10, p1481-1493

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