Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude release_bdfjk6bjvbandjkcbtw5tapiia

by Marijke De Veirman, Veroline Cauberghe, Liselot Hudders

Published in International Journal of Advertising by Informa UK Limited.

2017   Volume 36, p798-828

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Date   2017-07-14
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