The Modern Marketing Communications of Hotel Enterprises release_agwh7sfiingitevacsfwu6mrk4

by Vlashchenko Nataliia M.

Published in Bìznes Inform by Research Centre of Industrial Problems of Development of NAS of Ukraine.

2017   Issue 473, p285-290

Abstract

The article is aimed at studying the features of marketing communications in the hotel industry and developing scientific-practical recommendations to activate their use at the level of domestic hotel enterprises. A classification of the communications of hotel enterprises, with defining the place for marketing therein, has been compiled. A complex of marketing communications of hotel enterprises has been developed, taking account of the current marketing instrumentarium. Objectives for the staff of hotel enterprises in terms of activities in the social networks have been formulated. Recommendations to activate the development of Internet marketing in the sphere of hospitality have been developed. It has been concluded that the special feature of promoting services of a hotel enterprise is the development of personalized relationships with customers.
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