A Study on Customer Satisfaction on SBI Atm's on Twin Cities of Hyderabad and Secunderabad
Mr Praveen Kumar, Mr Kamal
2017 Issue 11
As SBI emerges as the largest financial company in India, the alternate channel infrastructure needs to critically analyze and redesign so as to meet the customer demands and expectation. The customer base is highest in SBI among all the other financial companies in India. Two cities are been chosen, metro for the analysis of customer satisfaction level in an urban area. This is a exploratory study throughout the customer population in these two cities. The work is based on primary data collection as well as few secondary data. This is an original work. Customer was somewhat unsatisfied with the alternate channel services, basically for the denomination and the maintenance part.
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