Challenges, Opportunities, and Lessons Learned: Sustainability in Brazilian Omnichannel Retail release_7l7kgjndnreqloiwwlksqwwiau

by Paulo Renato de Sousa, Marcelo Barbosa, Leise Kelli Oliveira, Paulo Tarso Vilela de Resende, Ricardo Ruiz Rodrigues, Myrian Teixeira Moura, Daniel Matoso

Published in Sustainability by MDPI AG.

2021   Volume 13, p666

Abstract

This paper reports the focus group results administered with top executives of the Brazilian retailers regarding their omnichannel strategies. This study aimed at analyzing the process of implementing omnichannel strategies and identifying contributions omnichannel has to sustainability. Using qualitative exploratory and a case study design to assess three large Brazilian retailers, we collected information concerning omnichannel implementation associated with processes, technologies, and organizational structure. This study was conducted with top executives in Brazil. Results suggest that the most viable solution, given a company's investment capacity, is implementing an e-commerce platform that results in greater integration, profitability, and sustainability of the whole chain. A discussion on the benefits and outcomes related to the sustainable performance of such companies is also presented. This study answers calls for more research on the retail sector in Latin American countries.
In application/xml+jats format

Archived Files and Locations

application/pdf  315.5 kB
file_pyy6pzgqnbatjlmpz2gklkhp6e
res.mdpi.com (web)
web.archive.org (webarchive)
Read Archived PDF
Preserved and Accessible
Type  article-journal
Stage   published
Date   2021-01-12
Language   en ?
Container Metadata
Open Access Publication
In DOAJ
In ISSN ROAD
In Keepers Registry
ISSN-L:  2071-1050
Work Entity
access all versions, variants, and formats of this works (eg, pre-prints)
Catalog Record
Revision: ef85ec88-7fd7-4d4d-bcb9-36cd834b5af5
API URL: JSON