Corporate Philanthropy Affecting Consumer Patronage Behavior: The Effect of Reciprocity and the Moderating Roles of Vicarious Licensing and Strategic Fit release_6lvqv67fh5b73je5b4ajfk4ova

by Erin Cho, Jihyun Lee, Yuri Lee

Published in Sustainability by MDPI AG.

2017   p1094

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Date   2017-06-23
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