A Study on Customer Analytics Initiative (WCAI) and its Impact on the Brand of Wharton Business School release_6dl23spfdvalxblemqlfamcbbi

by Sachin Kumar, Krishna Prasad K., P. S. Aithal

Published in International journal of case studies in business, IT, and education by Srinivas University.

2020   p98-109

Abstract

The Wharton Customer Analytics Initiative (WCAI) is the leading academic research center that focuses on the development and application of customer analytics methods. WCAI is the leading academic research center in the world that focuses on the development and application of customer analytics methods. The innovative Research Opportunity Platform and the "crowd sourcing" approach to R&D, WCAI helps academic researchers from around the world understand how to effectively monetize consumer data collected by developing and applying new predictive models to businesses. The authors couple their work with companies and researchers around the world with a variety of co-curricular student programs that facilitate talent development and recruitment. Started with a generous donation from Wharton alumnus Art Bilger and his wife, Dahlia, and with an executive relationship with Omnicom Group, Inc. WCAI has a significant impact on data-driven corporate decision-making processes and on the dissemination of vital information to managers, students, and policy-makers. Customer Analytics refers to the collection, handling, evaluation, and systematic exploitation of a company's granular data regarding the behaviours of its customers. In this paper, we analyzed the features and impact of the Wharton Customer Analytics Initiative (WCAI) on different stakeholders.
In application/xml+jats format

Archived Files and Locations

application/pdf  605.7 kB
file_4sepbnlwkzgqrfzvnvmsdnk5mm
srinivaspublication.com (publisher)
web.archive.org (webarchive)
Read Archived PDF
Preserved and Accessible
Type  article-journal
Stage   published
Date   2020-08-25
Language   en ?
Journal Metadata
Not in DOAJ
Not in Keepers Registry
ISSN-L:  2581-6942
Work Entity
access all versions, variants, and formats of this works (eg, pre-prints)
Catalog Record
Revision: 62cf8704-660b-4b77-97df-0990007797c2
API URL: JSON