Travel journalism 2.0 Tourists' motivations, expectations, and practices online release_4zlqg53i3fh5xeur7wxirvcaum

by Bryan Pirolli

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Abstract

Pour citer cet article Référence électronique Bryan Pirolli, « Travel journalism 2.0. Tourists' motivations, expectations, and practices online », Sur le journalisme, About journalism, Sobre jorna-lismo [En ligne], Vol 4, n°2-2015, mis en ligne le 15 novembre 2015. URL : http://surlejournalisme.com/rev Bryan Pirolli-Travel journalism 2.0. Tourists' motivations, expectations, and practices online W ith the increase in online offerings , travel organization and planning have shifted to the internet as online travel agencies (OTAs) provide ever-steepening competition to brick and mortar agencies. Over half of all travel bookings including airfare and hotels are now happening online, with Europe and the US accounting for over 60% of these bookings (IBD World Travel Trends Report, 2012/2013). As such, the process of deciding where to book is now largely informed by online sources, both journalistic and otherwise. Traditional media are publishing content on the web, but on-line content, including comments on OTAs like Hotels .com or Orbitz.com, and independent blogs, are also supplying consumers with information used to plan trips. Members of the public more than ever play the role of insiders, offering travelers tips for a destination. We can begin to observe how travel journalism and the discourse surrounding a location, once managed by institutional media, travel professionals , and tourism offices, are potentially dictated more by audiences than by professionals within this niche consumer market. TripAdvisor, with over 160 new comments every minute and 2600 new forum topics each day, is one of the most popular, but not the only example of websites that allow consumers to voice their opinions after a voyage. A wide array of blogs, review sites, and comments left on OTAs have also changed the way we experience travel.
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