{"DOI":"10.1108/jstp-05-2020-0094","abstract":"PurposeThe present study aims to synthesize and conceptualize, through a systematic literature review (SLR), the current state of gamification knowledge in the tourism and hospitality (T&H) sector, providing a roadmap for future research recommendations for service research and practice.Design/methodology/approachThe research is based on a systematic literature review and adopts a systematic quantitative approach to summarize existing evidence on gamification usage in the T&H sector, focusing on relevant service literature on gamification. The authors analyze 36 papers published between 2011 and 2019.FindingsThe authors synthesize existing knowledge into five themes describing gamification's role in T&H (Edutainment, Sustainable behavior, Engagement factors, Service provider-generated content and User-generated reviews). Then, a cross-analysis of the five themes reveals the pivotal elements (affordances, behavioral and psychological outcomes, and benefits) generated by gamification mechanics in T&H, simultaneously highlighting potential implications and relevant insights for service literature. The review identifies critical issues affecting gamification research and provides a future research agenda, considering opportunities for T&H and service research.Originality/valueThe study provides the first SLR investigating gamification in T&H. The findings present potential implications and relevant insights for T&H contributing to the construction of a more holistic understanding of gamification adoption in service research.","author":[{"family":"Pasca","given":"Maria Giovina"},{"family":"Renzi","given":"Maria Francesca"},{"family":"Di Pietro","given":"Laura"},{"family":"Guglielmetti Mugion","given":"Roberta"}],"id":"unknown","issue":"ahead-of-print","issued":{"date-parts":[[2021,6,18]]},"language":"en","publisher":"Emerald","title":"Gamification in tourism and hospitality research in the era of digital platforms: a systematic literature review","type":"article-journal","volume":"ahead-of-print"}