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The Korean Journal of Advertising
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Published by Korea Advertising Society
Search Releases from this Container
Example Publications
Connecting to the Elusive Sport Fan : Sports Fan Relationship Management in Facebook
Dong Hoo Kim, Eun Sook Kwon, Young-A Song, Yongjun Sung
2015
|
The Korean Journal of Advertising
doi:10.14377/japr.2015.3.31.77
Effects of Negative Information Levels and Timing of Exposure to Negative News in Celebrity Endorser Advertising
Hojoon Choi, Leonard N. Reid
2015
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The Korean Journal of Advertising
doi:10.14377/japr.2015.3.31.5
The Impact of Image Congruence on Brand Attachment and Loyalty : The Moderating Role of Product Type
Seeun Kim, Chae Mi Lim, Tae Hyun Baek, Youn-Kyung Kim
2015
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The Korean Journal of Advertising
doi:10.14377/japr.2015.3.31.43
Consumers' Responses Towards Provocative Advertising for Social Cause
Kyoungtae Nam, Narayanan Iyer, Katherine T. Frith
2015
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The Korean Journal of Advertising
doi:10.14377/japr.2015.3.31.109
28
Known Releases
Preservation Status
0 | preserved and accessble (bright) | |
0 | preserved, inaccessible (dark) | |
28 | no known preservation |
Work Types
article-journal
| 28 |
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State is "active".
Revision:
5a852e9a-e713-4965-a0cd-474a66ee658c
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