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Journal of Marketing Research
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Example Publications
EXPRESS: Understanding and Neutralizing the Expense Prediction Bias: the Role of Accessibility, Typicality, and Skewness
Ray Charles "Chuck" Howard, David J. Hardisty, Abigail B. Sussman, Marcel F. Lukas
2021
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Journal of Marketing Research
doi:10.1177/00222437211068025
EXPRESS: The Signal Value of Crowdfunded Products
Oguz A. Acar, Darren W. Dahl, Christoph Fuchs, Martin Schreier
2021
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Journal of Marketing Research
doi:10.1177/00222437211012451
The Impact of Informational and Emotional Television Ad Content on Online Search and Sales
Ivan A. Guitart, Stefan Stremersch
2020
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Journal of Marketing Research
doi:10.1177/0022243720962505
Customer Satisfaction and Firm Profits in Monopolies: A Study of Utilities
Abhi Bhattacharya, Neil A. Morgan, Lopo L. Rego
2020
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Journal of Marketing Research
doi:10.1177/0022243720962405
Design and Governance of Multichannel Sales Systems: Financial Performance Consequences in Business-to-Business Markets
Christian Homburg, Arnd Vomberg, Stephan Muehlhaeuser
2020
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Journal of Marketing Research
doi:10.1177/0022243720929676