Handbook of the Economics of Marketing, Volume 1 container_mo3ce3nyojbmbc2s6hxlo7qboy

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Digital marketing [chapter]

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Avi Goldfarb, Catherine Tucker
2019 | Handbook of the Economics of Marketing, Volume 1
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Economic foundations of conjoint analysis [chapter]

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Greg M. Allenby, Nino Hardt, Peter E. Rossi
2019 | Handbook of the Economics of Marketing, Volume 1
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Bart J. Bronnenberg, Jean-Pierre Dubé, Sridhar Moorthy
2019 | Handbook of the Economics of Marketing, Volume 1
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chapter 15
book 1
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ISSN-L?  2452-2600
Electronic:  2452-2619
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