ISSN Portal
The Keepers Registry (preservation)
SHERPA/RoMEO (access policies)
Journal of Advertising Research
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World Advertising Research Center
Homepage URLs
http://www.jar.warc.com/ |
http://journals.cambridge.org/action/displayJournal?jid=JAR |
Example Publications
How Moment-to-Moment EEG Measures Enhance Ad Effectiveness Evaluation
TOMAŽ KOLAR, ZENEL BATAGELJ, ISMIR OMERAGIĆ, MELIKA HUSIĆ-MEHMEDOVIĆ
2021
|
Journal of Advertising Research
doi:10.2501/jar-2021-014
When Brands Go Dark
NICOLE HARTNETT, ADAM GELZINIS, VIRGINIA BEAL, RACHEL KENNEDY, BYRON SHARP
2021
|
Journal of Advertising Research
doi:10.2501/jar-2021-009
Do Billboard Advertisements Drive Customer Retention?
John L. Fortenberry, Peter J. McGoldrick
2019
|
Journal of Advertising Research
doi:10.2501/jar-2019-003
What Do We Know About In-Store Marketing?
John B. Ford
2018
|
Journal of Advertising Research
doi:10.2501/jar-2018-020
How Do Heuristics Influence Creative Decisions at Advertising Agencies?
Douglas C. West, George Christodoulides, Jennifer Bonhomme
2017
|
Journal of Advertising Research
doi:10.2501/jar-2017-056
1,104
Known Releases
Preservation Summary [more]
| 141 | preserved and accessble (bright) | |
| 928 | preserved, inaccessible (dark) | |
| 35 | no known preservation |
Release Types
article-journal | 1,104 |
Publication Type
Country Code
journalCountry Code
gb
ISSN-L?
Print:
Electronic:
Wikidata
archive.org
0021-8499Print:
0021-8499Electronic:
1740-1909Wikidata
Q15754385archive.org
sim_pubid:1735Lookup Links