ISSN Portal
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Marketing letters
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Springer-Verlag
Homepage URLs
http://www.jstor.org/action/showPublication?journalCode=marketinglett |
https://web.archive.org/web/20150707203646/https://www.jstor.org/journal/marketinglett |
Example Publications
The effect of unavailable donation opportunities on donation choice
Coby Morvinski
2022
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Marketing letters
doi:10.1007/s11002-021-09613-4
The effect of competition on product removal
Xabier Barriola
2021
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Marketing letters
doi:10.1007/s11002-021-09598-0
Drivers of autonomous vehicles—analyzing consumer preferences for self-driving car brand extensions
Felix Eggers, Fabian Eggers
2021
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Marketing letters
doi:10.1007/s11002-021-09571-x
The effect of augmented reality versus traditional advertising: a comparison between neurophysiological and self-reported measures
Rumen Pozharliev, Matteo De Angelis, Dario Rossi
2021
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Marketing letters
doi:10.1007/s11002-021-09573-9
The cloud and its silver lining: negative and positive spillovers from automotive recalls
Verdiana Giannetti, Raji Srinivasan
2021
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Marketing letters
doi:10.1007/s11002-021-09568-6